Working together
Marketing people keep talking over my head.
If you cannot understand the recommendation, it is hard to make a good decision about your business.
Short answer
Clear communication is part of the work, not an optional extra.
The details
The full answer.
You do not need to become a marketer to hire one. You need enough plain-English context to understand what is being proposed, why it matters, and how success will be judged.
Jargon can hide weak thinking, but it can also just make collaboration harder. A marketing team should be able to explain the idea without making you feel behind.
What we’d do first
Ask for a plain-language explanation, the business outcome behind the tactic, and the next decision you will need to make. If that is hard to get, slow down before you buy.
More questions
Related questions.
Working together
I need marketing help, but I don’t want to get burned or hand my business to mystery people.
Start small, know who is doing the work, and keep enough access to understand what is happening.
Read the answerWhat’s working
How do I know if my marketing is actually working?
Track what you can, change one thing at a time, and use the business, not a prettier report, as the scorecard.
Read the answerBudget
How much should I spend on marketing?
There is no magic percentage. Start with an amount you can learn from without making the business nervous.
Read the answerWant help with your version of this?
Tell us what’s going on.
Show us your version of it. We’ll take a look and tell you what we see.