Services & Fees
Monthly fees, startup work, and ad spend are separate. Here is what each one pays for, and how we earn more only after the business grows.
Choose where you need help
These are typical starting ranges, not rigid packages. The right scope depends on what is already in place and what the business needs next.
Get Found
We make sure Google understands who you are, what you do, where you do it, and why you are a good answer when somebody nearby goes looking. Then we use search advertising where it makes sense to capture people who need you now.
Advertising budget is separate. A major website rebuild, if needed, is scoped separately.
Get Known
Most of your future customers are not looking for you today. We figure out what your business should be known for, find a way to say it people will remember, then keep putting that message in front of your community long enough for it to stick.
Advertising budget is separate. Larger production or media projects are scoped before we spend the money.
Want both?
Some of the work overlaps, so doing both together costs less than paying for each one separately.
Ad spend
There are two different things being paid for, and you should always know which is which.
For strategy, startup work, creative, management, measurement, and the ongoing work of making the marketing better.
For the actual media: Google, Facebook, Instagram, display, video, and whatever else we agree makes sense.
If our monthly fee is $500 and we agree on a $1,000 ad budget, the total marketing investment that month is $1,500.
We do not make more money because we convinced you to spend more on ads.
How we earn a raise
A bigger ad budget does not mean a bigger fee for us. We only recommend spending more after the marketing is working and the numbers say there is room to grow. If that work helps grow the business, then we have earned a bump too.
Agree on the business outcome that matters most.
Look backward before our work begins.
Build the foundation and launch deliberately.
Give the work time to produce a real signal.
If the business keeps growing and we helped get it there, we have earned a raise too.
Every so often, we look at the goals we set and how the business has grown. If we helped move the bottom line forward, our fee can move forward too. One great month, a seasonal spike, or a big one-off sale does not count. We agree on the rules before we start.
Our first job is to grow the bottom line. More money in the business. More money you can take home. More room for your family, your employees, and whatever comes next.
No surprise invoices because you had one great Tuesday.
Startup fees
There is a lot to do before the monthly growth work makes sense. The startup fee pays for the foundational work that makes the ongoing budget more effective.
If the website needs a major rebuild, that is a separate project. We will tell you before we start. We are not going to hide a website build inside a vague monthly fee.
Smaller budgets
We know $1,500 can be a lot of money when you are trying to grow a small business.
If the work needs to be done but one big check does not make sense, we can sometimes spread the startup fee over the first few months. That also means we spread the work out.
We will not pretend important startup work does not matter just to make the first invoice look smaller. We will make a plan that fits the budget and do the work in the right order.
There is still a minimum monthly commitment. Good work takes time. But small businesses do not have to become big businesses before we are willing to work with them.
Not sure what fits?
Show us where the business is today. We will tell you where we would start and why.