Calls & forms
Know which inquiries came in and what happened next.
Measurement & Results
Know what’s working.
Tie marketing back to the business.
Marketing numbers help us understand what happened. The business tells us whether it mattered.
Set the scorecard
Pick the business number that matters.
Before we call anything a win, we agree on what a win means for you. Then we build the measurement around that.
- 1
Pick the business number
Revenue, jobs, appointments, new customers, or whatever really matters.
- 2
Establish the baseline
Look backward so we know what was happening before the work began.
- 3
Start the marketing
Launch deliberately instead of changing everything at once.
- 4
Watch the business
Use the ad platforms for clues, but keep the business as the scorecard.
- 5
Compare what we spent to what came back
Look at our fee and the ad spend together, then compare that with what the business gained.
What we measure
Calls, appointments, customers, and sales.
Clicks and impressions can help diagnose a campaign. Calls, appointments, customers, sales, and lead quality tell us whether the work is earning its keep.
Appointments & jobs
Connect marketing to real opportunities to earn the work.
Lead quality
A cheap lead is not useful if it was never going to become business.
Customers & sales
Use the measures that actually move your business forward.
Total marketing cost
Look at our fee and your ad spend together, not in separate little worlds.
Different timelines
Get Found shows faster. Get Known takes longer.
One captures demand that exists now. The other builds familiarity that pays off over a longer window.
Get Found
Easier to connect to a result.
Searches, qualified calls, forms, appointments, jobs, and sales can often be connected more directly to the work.
Get Known
Needs a longer view.
Branded searches, direct traffic, referrals, new customer volume, stronger slow seasons, and overall sales matter more than forcing every impression into a neat little attribution box.
Reports versus reality
The report has to match reality.
If we are spending money between fees and advertising and the business is making meaningfully more money, that is interesting.
If we are spending money and nothing meaningful is changing, a beautiful marketing report is not going to make us feel better.
We do not need a perfect answer for every click. We need enough truth to make a good decision.
We are not making marketing to impress other marketers. The business is the scorecard.
See how our fees grow with the businessCommon questions
Questions about what’s actually working.
What’s working
How do I know if my marketing is actually working?
Track what you can, change one thing at a time, and use the business, not a prettier report, as the scorecard.
Read the answerWhat’s working
My marketing report says we’re doing great. Why doesn’t it feel that way?
Activity can be up while the business is not getting better. The definition of working has to include the business.
Read the answerAdvertising
Why am I paying for leads from people who were never going to hire me?
Cheap leads are not always good leads. The systems buying your ads need feedback about which leads become business.
Read the answerWhat’s working
How long should I give a marketing campaign before deciding it isn’t working?
Some offers create action quickly; familiarity campaigns take longer. The question is whether the campaign is learning and improving.
Read the answerNot sure what the numbers mean?
Show us what you’re looking at.
Show us what you are spending, what you are tracking, and what the business is doing. We will tell you what we see.