Calls & forms
Know which inquiries came in and what happened next.
Know what is working
Watch the business.
Not just the report.
Marketing numbers are useful. What matters is whether more of the right people are choosing your business, and what you should do next because of it.
What this can include
What we pay attention to.
We use reporting to help owners make better decisions, not to turn activity into a victory lap.
Appointments
Connect marketing with real opportunities to earn the work.
Lead quality
A cheap lead is not useful if it was never going to become business.
Business outcomes
Focus on customers, sales, and the measures that matter to you.
Deliberate experiments
Change one meaningful thing, learn, and make the next good move.
One good move at a time
How we work through it.
We look for the part that is getting in the way, make a deliberate move, then learn from what happens.
- 1
Take inventory
See what you are paying for and what can be tracked.
- 2
Agree on success
Use business outcomes as the shared scorecard.
- 3
Fix the blind spots
Improve missing tracking and unclear handoffs.
- 4
Run one good bet
Give a focused experiment enough time to teach you.
- 5
Keep, fix, or stop
Use what happened to make the next decision.
Questions people ask
Straight answers. No fluff.
What’s working
How do I know if my marketing is actually working?
Track what you can, change one thing at a time, and use the business, not a prettier report, as the scorecard.
Read the answerWhat’s working
My marketing report says we’re doing great. Why doesn’t it feel that way?
Activity can be up while the business is not getting better. The definition of working has to include the business.
Read the answerAdvertising
Why am I paying for leads from people who were never going to hire me?
Cheap leads are not always good leads. The systems buying your ads need feedback about which leads become business.
Read the answerBudget
How much should I spend on marketing?
There is no magic percentage. Start with an amount you can learn from without making the business nervous.
Read the answerNot sure where to start?
Want us to take a peek under the hood?
Tell us what is bugging you. We will take a look at what you are doing now and tell you what we see.