Advertising
Why am I paying for leads from people who were never going to hire me?
Cheap leads are not always good leads. The systems buying your ads need feedback about which leads become business.
Short answer
Your campaigns may be rewarded for getting form fills instead of finding people who are likely to become customers.
The details
The full answer.
Lead forms are easy for an ad platform to generate, and the cheapest lead is often the least qualified one. The platform cannot know the difference between a curious form-filler and a great customer unless you give it that information.
That is why lead quality needs to be part of the feedback loop. A list of names is not the same thing as a pipeline of people your business can genuinely help.
What we’d do first
Track what happens after a lead arrives. Identify the leads that answer, qualify, book, and buy, then feed that signal back into the campaign before increasing spend.
More questions
Related questions.
Websites & ads
I’m getting clicks and traffic, but it isn’t turning into business.
A click is not a customer. The campaign, page, offer, and phone experience all have to work together.
Read the answerWhat’s working
How do I know if my marketing is actually working?
Track what you can, change one thing at a time, and use the business, not a prettier report, as the scorecard.
Read the answerBudget
How much should I spend on marketing?
There is no magic percentage. Start with an amount you can learn from without making the business nervous.
Read the answerWant help with your version of this?
Tell us what’s going on.
Show us your version of it. We’ll take a look and tell you what we see.