Websites & ads
I’m getting clicks and traffic, but it isn’t turning into business.
A click is not a customer. The campaign, page, offer, and phone experience all have to work together.
Short answer
You may be optimizing for clicks instead of calls, leads, appointments, or customers.
The details
The full answer.
Ad platforms are very good at getting the outcome you ask for. If a campaign is set up to get clicks, it can find lots of people who click, without finding people who are ready to hire you.
Sometimes the traffic is simply the wrong traffic. Other times the website is unclear, the phone number is hard to find, the form is broken, or the mobile experience makes the next step feel like work.
What we’d do first
Check the full path from search or ad to customer. Make the desired action obvious, measure it, and optimize toward a real business outcome rather than the cheapest click.
More questions
Related questions.
Advertising
Why am I paying for leads from people who were never going to hire me?
Cheap leads are not always good leads. The systems buying your ads need feedback about which leads become business.
Read the answerWebsites
Do I need a new website?
Maybe, but first find out whether the current site is actually keeping people from understanding, trusting, or contacting you.
Read the answerWhat’s working
How do I know if my marketing is actually working?
Track what you can, change one thing at a time, and use the business, not a prettier report, as the scorecard.
Read the answerWant help with your version of this?
Tell us what’s going on.
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