Advertising
Google, Facebook, Instagram, SEO, mailers, radio… where am I actually supposed to advertise?
Most channels can work. The safer move is to start with one useful bet, learn, then add the next piece.
Short answer
Do not try everything at once. Start cheap and deliberate, then build on what earns its keep.
The details
The full answer.
Every channel has a job. Google helps when people are already looking. Facebook and Instagram can help people discover something before they think to search. Mailers, radio, and other broad-reach ideas can be valuable when the business is ready for them.
The problem is not that there are too many options. The problem is launching too many at once and losing the ability to learn what is actually working.
What we’d do first
Start with the channel that best matches the way people buy your service. Give it time, watch the business, and add the next experiment only when you have learned something useful.
More questions
Related questions.
Get found
Why doesn’t my business show up on Google? Do I really need SEO?
Google needs clear, complete information about what you do, where you do it, and why people should trust you.
Read the answerGet known
Everybody seems to know my competitor. How do I get known too?
Familiarity is built through repeated public presence, not one magic campaign.
Read the answerWhat’s working
How long should I give a marketing campaign before deciding it isn’t working?
Some offers create action quickly; familiarity campaigns take longer. The question is whether the campaign is learning and improving.
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